Prepare an annual media plan and budget for print and online advertising with this downloadable worksheet package that helps businesses create a budget, review ad sizes and rates and develop an annual advertising calendar for scheduled media placements
Most small businesses can’t afford to use advertising or media buying agencies to help them evaluate print and online advertising opportunities, perform cost analysis comparisons or develop an annual calendar to visually track media placements throughout the year. Although agencies typically work on commission of placements, many will not work with small businesses that have small advertising budgets because the potential commission for their time investment is not profitable. Therefore, creating an advertising media plan is typically a do-it-yourself exercise for small businesses.
This easy-to-follow Advertising Media Plan Template Package developed by SBMarketingTools.com will help small businesses gather advertising opportunity data, compare costs, set a budget and create an annual calendar for advertising placements. Designed to be a tactical and detailed worksheet, the template can be used as an extension of a full detailed annual marketing plan or annual marketing calendar. The comprehensive, downloadable template package is a fully editable excel file that includes blank templates and sample data.